To improve customer services, Walmart created a 7ft tall three screened welcome display to test in their supercenters, however, they lacked engaging content to properly test a realistic in-store experience. They needed interactive designs to attract customers to the kiosk such as how-to instructions and advertisements from popular products.
To create effective advertisements that will attract customers to interact with the welcome display, I thought through the customer and business goals.
How might we help customers understand how to use it?
How might we show customers its services and basic functions?
How might we show customers that it is more than an advertisement?
Improve the engagement between customers and the welcome display.
Increase the emotional impact customers have while interacting with it.
Improve the time it takes customers to understand the interface.
I worked with the Starbucks, Pantene, Hidden Valley, Mucinex, and Walmart in-store teams to create interactive advertisements highlighting their newest products. I also created and assisted in animating the navigation and it's many uses. This includes finding products in the store, seeing Rollbacks, as well as current trends.
