I lead the future vision and creation of the Consumer Card applications. Foster collaboration with cross-functional teams for a human-centered approach. Conduct UX research to test and evaluate ideas. Establish UI prototypes and component libraries to contribute back to the Enterprise design system. Manage the Consumer application and Business website CMS integration. Host weekly UX roundtables, feedback sessions, and product reviews. Present UX strategy to Directors, VPs, and MVPs to align on customer-focused roadmaps. Serve as a Developmental Advisor and Culture Committee volunteer.
I art directed and created digital display animations, as well as the user interface for marketing landing pages. I led branding and storytelling for corporations, such as Cottonelle and Live! Casino and Hotels.
I managed the design, tech, and social media team. Directed weekly meetings to communicate progress to the VP of Operations. I oversaw the creation of event landing pages, social media campaigns, and app development. I also designed beer labels and packaging for distribution on the East Coast.
I designed the user interface for event management and attendee engagement software, created marketing materials for American Institute of Architects, Mayo Clinic, APIC, American Academy of Audiology, and the American Dental Association.